Sr. Marketing and Communications Manager

PROJECT MANAGEMENT:
• Efficiently manage multiple marketing projects, ensuring they are delivered on time, within scope and within budget.

• Monitor project progress, address any issues and provide necessary support to ensure successful project execution.

DIGITAL MARKETING:
• Manage online paid advertising campaigns, optimizing targeting and budgets to maximize ROI.

• Monitor and analyze digital marketing performance using tools such as Google Analytics, Luminate, Critical Mention and other analytics tools for providing insights for continuous improvement.

• Maintain website and implement SEO best practices to improve website visibility and organic traffic and to drive digital donations.

PRINTED SIGNAGE / DONOR RECOGNITION:
• Develop and maintain SOP for printed recognition signage within the entire Valleywise Health system, ensuring plaques are printed and installed before deadlines.

• Collaborate with Valleywise Health marketing and facilities teams, along with the Development team, to ensure all donor recognition is displayed correctly within the correct procedures.

• Work with our print vendors to ensure plaques are printed correctly and beautifully tell the stories of our donors, making them feel recognized and appreciated for their investment.

DIRECT MAIL:
• Develop and execute the annual direct mail strategy using effective segmentation for our different donor audiences, personalizing as appropriate, and acquiring new donors to our database.

• Collaborate with vendors and printing partners to create high-quality and compelling direct mail pieces that pull at donors’ heart strings, while also ensuring the pieces are cost-effective.

CAMPAIGN DEVELOPMENT AND EXECUTION:
• Develop personalized workflows and map donor segment journeys through marketing automation through the Blackbaud CRM.

• Work with the Marketing Manager to ensure the content inside workflows resonates with the desired audience segment.

BRAND MANAGEMENT AND COMMUNICATION:
• Maintain brand integrity and donor voice across all marketing materials, ensuring consistent messaging and visual identity.

• Create written and visual communication materials that align with communication strategies and resonate with our target audience, personalized to the donor, or intended audience.

OPERATIONS:
• Develop the annual marketing budget in collaboration with the Senior Director of Strategic Implementation and the Chief Advancement Officer.

EVENTS:
• Attend and assist with all Foundation fundraising and donor engagement events.

• Attend external community and engagement events.

QUALIFICATIONS:
• Bachelor’s degree in marketing, communications, or related field (master’s degree preferred)

• 5-7 years of progressively responsible marketing experience, with at least 2 years in a leadership or management role.

• Proven record of accomplishment of developing and executing successful marketing strategies and campaigns.

• Strong storytelling skills with the ability to create heartfelt and relatable content.

• Experience in managing and leading marketing professionals.

• Proficiency in digital marketing tools, social media platforms and data analytics.

• Exceptional communication, collaboration, and relationship-building skills.

• Strategic thinking with the ability to align marketing initiatives with organizational objectives.

• This position is a full-time position. Base pay and benefits will be determined by skills of candidate.

This position is a full-time position. Base pay and benefits will be determined by skills of candidate.

APPLY:

To apply for an open position, please fill out the form below or email Geoff Anderla at careers@valleywisehealthfoundation.org with your resume, cover letter and the position title in the subject line.